NEW IMAX® 3D THEATRE TO OPEN AT BROADWAY AT THE BEACH IN MYRTLE
BEACH, S.C. IN MAY 2007
State-Of-The-Art IMAX® 3D Entertainment Facility Will Be A “Must
See” For Anyone Visiting Broadway At The Beach|
March 15, 2007, Myrtle Beach, S.C. - Destination Cinema,
Inc. (DCI), a pioneer in the giant-screen film and
destination theater business, will bring IMAX® 3D to
Myrtle Beach, S.C. in May 2007. The IMAX 3D Theatre is six
stories tall to accommodate its 60-foot tall and 83-foot
wide screen upon which the IMAX 3D movies are shown. A new
50-foot tower featuring a programmable light show and 10
plasma screen televisions showing movie trailers will be
featured on the building's exterior.
The exterior of the theater will be a new focal point for
Broadway at the Beach and will feature larger-than-life
architectural enhancements. A Great White Shark representing
the Aquatic/Ocean 3D category of films will seem to be
bursting from the ocean water painted on the building.
Inside, a 2500-square foot retail store will feature film
memorabilia and souvenirs, as well as life-size props of
images from the 3D films.
"IMAX technology has evolved significantly since the original IMAX
theater opened at Broadway a decade ago," said Bob Perkins, chief
operating office of DCI. "So it's a good time to re-introduce Myrtle
Beach and its visitors to IMAX in its big, immersive, state-of-the-art
3D format. We will be delivering an entertainment experience unlike
anything else ever seen along the Grand Strand."
DCI's Myrtle Beach IMAX 3D 400-seat theater is located at Broadway at
the Beach, a 350-acre entertainment complex that encircles a 23-acre
lake. At less than two miles from the area's Atlantic Ocean beaches,
Broadway at the Beach is known nationally as the "center of fun" for
Myrtle Beach, offering shopping, dining and entertainment. DCI will open
its IMAX 3D theater in an updated and renovated IMAX theater located in
the southeastern quadrant of Broadway at the Beach.
"We are very excited to have Destination Cinema, Inc. bring the IMAX 3D
Theatre to Broadway at the Beach," said Patrick Dowling, vice president
of corporate communications for Burroughs & Chapin Company, owner of
Broadway at the Beach. "Everything about the theater is new, from the
building exterior to the state-of-the-art 3D technology. The giant
screen, surround sound and 3D technology totally immerse theatergoers in
the movies and that's an experience that hasn't been offered along the
Grand Strand before. We expect the IMAX 3D Theatre to be one of the most
popular attractions at Broadway at the Beach."
"We are thrilled to partner with Broadway at the Beach," said Hannah
Craven, Managing Partner of Ayr Capital, an investor in Specialty
Cinema. "This project will take full advantage of the core competencies
of DCI and inaugurates our new growth strategy for the company."
When watching an IMAX 3D movie, the IMAX theater is filled with stunning
images of exceptional quality and clarity, blended with unparalleled
sound quality distributed via a proprietary digital surround sound
system. For many tourists, the Broadway at the Beach IMAX® 3D Theatre
will be unlike anything they can experience back in their hometowns.
Visitors will be able to enjoy the newest releases and the most popular
IMAX® 3D titles of all time.
"In tourism-driven areas such as Myrtle Beach, the IMAX 3D experience is
a proven success," said Murray Mold, national marketing director of DCI.
"Because it is such a uniquely immersive movie experience, the idea of
IMAX 3D attracts tourists looking for that special experience that can
make their vacation more memorable. We also find that locals enjoy
making a night out at the IMAX a regular part of their entertainment
line-up. DCI also has plans to reach out to local educators and students
with films that are a unique marriage of entertainment and education.
DCI will extend the learning experience by combining comprehensive
in-classroom learning sessions with the films."
More information about the IMAX® 3D Theatre at Broadway at the Beach is
available online at www.IMAX3DmyrtleBeach.com or by calling (843)
448-IMAX or 1-866-43D-IMAX.
About Destination Cinema, Inc.
Destination Cinema, Inc. (DCI) is a pioneer in the giant-screen film and
destination theater business. DCI invented the destination film and
theater concept in 1984. The company is one of the most prolific and
successful operators of five giant-screen destination theaters in North
America. Destination Cinema owns and operates giant-screen destination
theaters in locations of historical and geographical significance: Grand
Canyon, Ariz.; Niagara Falls (Canada); Niagara Falls, N.Y.; Hearst
Castle, Calif.; and Victoria, B.C. The company also produced the films
exhibited in theses theaters, as well as other titles distributed
throughout the world. Some of these theaters feature the National
Geographic brand through DCI's long-term licensing agreement with
National Geographic. DCI is owned by Specialty Cinema LLC.
About IMAX® 3D
The IMAX 3D Experience®, the world's most immersive movie experience,
has entertained and enlightened millions of people worldwide. With
crystal clear, larger-than-life, 3D images complemented by exhilarating
state-of-the-art surround sound, IMAX 3D makes audiences feel as though
they literally are in the movie. One key factor behind the magic of IMAX
3D is the large field of view provided by the IMAX screen. With a
viewing area much larger than conventional 3D theaters, images are able
to leap off the screen and float around the auditorium.