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Broadway at the Beach IMAX 3D Theatre

The 400-seat IMAX 3D Theatre at Broadway at the Beach is the first theater along the Grand Strand in Myrtle Beach, South Carolina to show films in IMAX 3D, making it one of the must see tourist attractions in Myrtle Beach, SC and the world’s most immersive movie experience.


Pizza Hut

Home to Pizza Hut Express
The IMAX 3D Theatre is home to Pizza Hut Express.  In addition to the standard movie theatre concession items like candy, popcorn and soda, enhance your exprience with freshly make personal pan pizzas, breadsticks and more.

IMAX films have long taken viewers on journeys to places far beyond the reach of most people. With more than 200 films available, audiences have been taken to the far reaches of Earth, transported into the future and put into the driver’s seat through films such as DEEP SEA 3D, Space Station 3D and NASCAR 3D: The IMAX Experience.

  • Inside IMAX 3D Theatre, visitors enjoy a totally immersive experience. The 400-seat theater in Myrtle Beach, SC features steeply tiered seating decks so that every person’s view of the screen is unobstructed.
  • The IMAX 3D giant screen is more than six stories tall and measures 60-feet by 83-feet. The screen has a slight curvature that enables the images it carries to fill viewers' peripheral vision and is painted silver to maximize the amount of light reflected back to the audience.
  • IMAX 3D is made possible by the IMAX 3D GT Projection System, which takes up about the same space and volume as a mid-sized car.
  • The projection system simultaneously projects two separate images onto the screen- one for the left-eye and another for the right-eye. Each member of the audience must wear special, polarized IMAX 3D glasses which channel the two images so that the viewers' brains perceive spectacular high-resolution images.
  • Visit out Frequent Questions Page for more information
IMAX 3D Experience

See more. Hear more. Feel more in IMAX 3D.
The IMAX Experience - in 3D - the world's most immersive movie experience - has entertained and enlightened millions of people worldwide. With crystal clear, larger-than-life, 3D images complemented by exhilarating state-of-the-art surround sound, audiences at this popular Myrtle Beach attractions feel as though they are in the movie.

The high quality of all aspects of the IMAX 3D experience makes IMAX 3D presentations the world's best - providing the most realistic and immersive 3D ever. One key factor behind the magic of the IMAX 3D Theater in Myrtle Beach is the implementation of dual filmstrip technology. This technology is far superior to the old fashioned “red-blue" anaglyphic 3D, which combines left- and right- eye images onto a single strip of film, compromising sharpness and color. IMAX 3D technology eliminates this compromise and enhances the images by not only using the world's largest film format (15/70mm), but also by using two separate strips of film for both image capture and projection.

The IMAX 3D Camera
The IMAX 3D camera is one of the highest resolution image-capturing devices in the world. By simultaneously recording separate left- and right-eye images onto two 65mm wide filmstrips – one for each eye - the IMAX 3D camera helps to create spectacular high-resolution images characteristic of the wide field of view of IMAX presentations.

The IMAX 3D Projector
The IMAX 3D projector simultaneously projects two strips of 15/70 film, one for each eye, onto a special silver IMAX 3D screen. Each member of the audience must wear IMAX 3D glasses, which channel the right-eye image to the right eye and the left-eye image to the left eye. The polarized lenses separate the left- and right-eye images. The 15/70-film format used by IMAX is ten times larger than conventional 35mm film. The sheer size of a 15/70 film frame, combined with the unique IMAX projection technology, is the key to the extraordinary sharpness and clarity of films exhibited in IMAX theatres.

The Films
The IMAX 3D films at our Myrtle Beach, SC movie theater take viewers on fantastic journeys to places far beyond the reach of most people. Audiences have been propelled back in time, transported into the future and taken to the far reaches of Earth. The release of The Polar Express: An IMAX 3D Experience in November 2004, marked a milestone in cinematic history, as the first Hollywood feature film to be transformed into An IMAX 3D Experience.

The Theatres
IMAX theatres' specialized design and unobstructed views place audiences right in the on-screen action. IMAX 3D screens - up to eight stories high - eliminate the discomfort and decapitated edges of smaller-format 3D systems. The screen, coated with a specialty high-performance metallic paint, has a slight curvature that extends beyond the field of geometric recognition incorporating some of the audience's peripheral vision, enhancing audience members' feelings of being in the film. The images are enhanced by the IMAX specially designed multichannel state-of-the-art digital surround sound system that delivers superb clarity and quality for maximum impact.

IMAX 3D Polarized Glasses (P3D)
In IMAX theatres utilizing polarized 3D technology, each member of the audience wears custom-designed polarized IMAX 3D glasses. The IMAX projector, which projects two separate strips of film at the same time, uses polarized filters in front of each lens. Both filters are carefully aligned with the polarized lenses of the IMAX 3D glasses. This careful alignment enables the glasses to channel the two separate images to the appropriate eye - with the right-eye image to the right eye and the left-eye image to the left eye.

The theater will be equipped with a Dolby® Digital Surround Sound system that provides more than 12,000-watts of heart-pounding sound.

What is IMAX

SEE MORE, HEAR MORE, FEEL MORE -- IMAX is the ultimate movie experience. With crystal clear images up to eight stories high, and wrap-around digital surround sound, IMAX takes you to places you only imagined.

Experience the adventure, drama and emotion of some of your favorite Hollywood movies with the extraordinary IMAX visual clarity and sound quality at the IMAX 3D Theater in Myrtle Beach, South Carolina. IMAX takes you on journeys to fantastic worlds in films such as The Polar Express: An IMAX 3D Experience, Harry Potter and the Prisoner of Azkaban: The IMAX Experience and The Matrix Revolutions: The IMAX Experience. Check out the Films/Coming Soon section of this site regularly to learn about upcoming IMAX releases of Hollywood films.

Climb the daunting heights of Everest. Experience the weightlessness of space. Dive into the undersea world of the most fearsome great white sharks. Slam-dunk with Michael Jordan. Travel into exciting sci/fi worlds. Take a look at the Films/Now Playing section of this site to see the exciting film titles available to IMAX theatres around the world.

Only IMAX lets you feel like you're really there.

More than 700 million people around the world have been spellbound by the force and beauty of The IMAX Experience. Technically advanced and visually stunning, The IMAX Experience is the worlds most powerful and immersive movie experience.

The Technology of IMAX

The IMAX Experience is as unique and powerful as the technology behind it. With images of immense size and striking clarity, sound so clear and deep you can feel it. Giant screens that immerse you in new worlds, and specially designed theatres that transport you there. Only IMAX state-of-the-art technology creates The IMAX Experience.

Large Format Film
IMAX uses 15-perforation, 70mm film to create images of incredible sharpness. The 15/70 frame is 10 times larger than the 35mm used in regular theatres. This makes it the largest commercial film ever invented. Would you believe IMAX large format film is so strong it could be used to tow your car?

IMAX Cameras
IMAX cameras are an integral part of The IMAX Experience. They’ve been to some of the most extraordinary places in the universe. The IMAX camera is specifically designed to shoot 15 perforation, 70 mm film (15/70) - the world's largest film format. Weighing between 42 and 100 pounds, these cameras are extremely versatile and can be used in virtually any environment – from outer space to the ocean floor, the top of Mt. Everest and all around the globe.

IMAX Screens
Forty-five hundred times larger than an average TV screen, IMAX and IMAX 3D giant flat screens soar up to eight stories high and have a slight curvature that extends beyond the field of geometric recognition. Because these screens fill your peripheral vision, you feel like you’re right in the action. IMAX 3D screens are painted silver to maximize the amount of light reflected back to the audience.

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Semi-circular IMAX Dome screens produce huge images that soar and swoop above, beside and behind you to fully surround you in The IMAX Experience.

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IMAX Projectors
IMAX, IMAX 3D and IMAX Dome projectors are the most advanced, precise and powerful projectors ever built. The proprietary IMAX Rolling Loop technology ensures far superior picture and focus steadiness to deliver the largest, sharpest and brightest images imaginable. Light from the 15,000-watt lamp of some IMAX projectors is so bright that, if one were operated on the moon, people on Earth could see it with the naked eye.

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IMAX Sound
The six-channel, multi-way digital IMAX speaker system with sub-bass utilizes 44 speakers grouped into six clusters behind the screen and at the rear of the theatre to deliver uncompressed sound that is simply unsurpassed in depth and clarity. 16 amplifiers generate more than 12,000 watts of power, not volume, to provide the audience with life-like sound. IMAX’s proprietary loudspeaker system delivers exacting volume and quality at every seat throughout the theatre. From a small drop of rain to an enormous clap of thunder, you'll hear every shade and subtlety, regardless of where you are sitting.

Now the extraordinary visual clarity and sound quality of IMAX presentations transform 35mm live action films through digital re-mastering using IMAX's new patented proprietary software IMAX DMR. At this time, the IMAX 3D Theatre Myrtle Beach does not play IMAX DMR films.

Proprietary Software Creates an Extraordinary New Film Experience
IMAX digital re-mastering starts by converting a 35mm frame into digital form at very high resolution, capturing all the detail from the original. Our proprietary software mathematically analyses and extracts the important image elements in each frame from the original grainy structure to create a pristine form of the original photography. This is the most complex step in IMAX digital re-mastering.

How Do You Make 35MM Meet the IMAX Standard?
The image on a 35mm film frame is comprised of a fine grain structure like that of all photographic images. This grain when projected on to the IMAX screen looks like a TV channel with bad reception. IMAX DMR removes this grain while preserving the quality of the underlying image making what you see on the screen crystal clear.

Digitally Re-Mastered, Refined, and Resized!
To create the brightness and clarity that audiences have come to expect from The IMAX Experience®, IMAX uses a proprietary computer program to make the images sharper than they were originally, while colors are adjusted for the unique technically superior characteristics of the IMAX screen. The completed re-mastered film is then transferred onto the world's largest film format, IMAX 15-perforations 70mm.

IMAX Sound - Crystal Clear and Free from Distortion
IMAX has always delivered incredible six channel multi-speaker sound that helps puts audiences in the picture. IMAX recreates this immersive experience for IMAX DMR. IMAX DMR recreates each film's original soundtrack, adding another sonic dimension to upgrade the original movie soundtrack to IMAX standards.

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